Project Implicit is a non-profit organization and international collaborative network of researchers investigating implicit social cognition - thoughts and feelings that are largely outside of conscious awareness and control. Project Implicit is the product of a team of scientists whose research produced new ways of understanding attitudes, stereotypes and other hidden biases that influence perception, judgment, and action.

Project Implicit translates academic research into practical applications for addressing diversity, improving decision-making, and increasing the likelihood that practices are aligned with personal and organizational values. Use this free resource with students to foster opportunities to discuss economic, social, educational, and political implications of implicit bias on race, gender, sexual orientation, self-esteem, anxiety, alcohol, different foods, and many other topics.

In a math class, this resource could be tied in to lessons on data and statistics. Here are two sample lessons from CALM (Curriculum for Adults Using Math) that could be used:

Some other activities and resources on the topic include:

  • Can You Solve This? - Use this video as an opening conversation about investigating a hypothesis, testing your theory, gathering data, and confirming (or disproving) your theory.
  • Advertising and Unconscious Bias - Use this video to discuss the power of perception in marketing and advertising.
  • Understanding Unconscious / Implicit Bias - Use this HHS HR Clinic presentation to help students to recognize, address and manage the ways unconscious bias negatively influences the work culture.
Topic Area
Culturally Responsive and Sustaining Teaching
Digital Literacy
Mathematics and Adult Numeracy
Social Studies
Media Type
Resource Type
PD Center
SABES Mathematics and Adult Numeracy Curriculum and Instruction PD Center